Tag Archives: Mahomed Yusuf Ismail

Zara Zara missing our maritime history

9 May, 2017
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Motifs: Ismail Buildings (1906)

Hornby Road, Fort (presently Zara Department Store, Dadabhai Naoroji {D.N.} Road).

Nautical motifs were important symbols for the Yusufs, a prominent Memon family invested in the shipping trade. The signboard of their office at Abdul Rehman Street had a representation of a boat which was ‘a singular attraction for seafarers for a long time’ reported The Times of India in 1914. The name ‘Agboatwalla’ was often added to the family name.

In the 1890s, the Yusufs purchased all the rights and titles of the firm Messrs. Shepherd and Company, progressing from vendors to owners of the firm well known for its coasting ships. A few years later, Haji Ismail Hassam, one of the three partners, bought the other family members out.

**Seafarers will now have to spot the nautical stripes on Zara’s clothing and turn to the Flora Fountain for the singular attraction in the vicinity.

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