Eat A.E.B. bread

6 September, 2013
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Signage: American Express Bakery

Signage: American Express Bakery

Shop no. 87, Hill Road, Bandra.

Early advertisements of the American Express Bakery promoted its A.E.B. bread nourishingly made with milk and malt. At the turn of the 20th century ads for various products and establishments drew from the discourses of science, sanitation, health and physical strength.
The monogram AEB can still be found on the furniture at the immaculately preserved Bandra branch of the Bakery. Bombaywalla thanks Mr Chittibabu, manager of the branch, for his kind assistance.

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